The celebration of nightwear as an essential fashion

Let's be real, who would deny the option to look extremely sumptuous and put together, all while having the luxury of staying in comfortable clothing? The simple answer to this is, no one in their right senses! With the rapid increase in industrialization, along with heavy implications of caseloads, remaining comfortable becomes one of our topmost priorities. Being able to stay in your pyjamas while running errands or going about businesses, is surely an underestimated luxury.

With the growing sector of digitalization, a huge surge in the nightwear market is also seen. The whole idea of 'work from home' has encouraged the working population to stay comfortable while doing their work. The pandemic has brought a lot of changes for you, some for the good, some for the worse. However, staying at peace and calm from within can help you get through a lot of it. According to the scientific journal of Emerald Insights (Vol14, number 2), people wearing comfortable clothing are more likely to have better ataraxia.

This whole revolutionary movement of nightwear fashion has taken over the industry. It is one of the largest growing sectors, especially in India. The loungewear industry has seen a surge of over 60% higher sales ever since the coronavirus pandemic has hit it. This builds up a huge chunk of the market values at par levels. This movement has existed in the community for years, however has gained recent recognition.

Many successful fashion designers have held runways that depict the whole whirl of nightwear fashion.

Some of the most iconic fashion walks that have marked the celebration of nightwear as fashion is given below:

●      Simon Rocha - Fall 2018 Runway: The amazingly talented Irish international fashion designer, Simon Rocha had done full justice to the nightwear fashion industry. Her deep insights into fashion in nightwear was well depicted in her fall runway of 2018. The model Chloe Kramer, Luisa Pagani and Kelsey Lu absolutely slayed through the stage with their nightwear outfits.

●      Alice Archer- Winter 2018 ' Ready to wear' runway. This runway hosted by one of the most talented designers in the industry, Alice Archer, was truly a revolutionary point for the fashion industry. It remarked the beginning of the nightwear fashion era.

●      Versace Spring 2020- Milan Fashion walk: Naomi Campbell and Jill Megan took over the stage with their affluent yet simple display of nightwear outfits. It was totally a revolutionary moment for the fashion industry.

●      Balenciaga - Paris Runway of April 2020

Other remarkable shows are:

●      Bora Aksu 2019 fall runway

●      Ryan Lo- 2018 Fall fashion runway

●      Hunkëmoller 2020 fashion show

●      Alejandra Alonjo 2017 Fashion walk- autumn edition

 Do you want to delve into the world of nightwear fashion too? Look no further, because House of Dreams has the perfect solution for you.

House of Dreams is a pioneer in the nightwear industry, with thousands of trusted consumers on board. They specialize in curating the perfect nightwear for you, based on your personal preferences. Be it a solid printed pyjama set, a delicate lace silk cami, or the funkiest printed night suit, House of dreams has it all for you.

You can select from a wide range of options available for all age groups, genders and preferences. However, in case you want to personalize it on a solitary level, House of dreams can do that for you as well.

Go to their website to learn more. Book your order today and get it delivered right at your doorstep, all while sitting at the comfort of your home! Get yourself and your loved ones a pair now!