This year everyone has been mostly staying at home and working from home. This situation may as well continue in the next year. Working from home is hard, but it also has its perks. Comfort is the word that sufficiently describes what we want to feel. Of course, that's only when we are in the safety of our houses. This whole year many of us have chosen to dress down to our comfy clothes. Except for when we have to attend zoom meetings. And for many, that has not been very pleasant. That's how loungewear became a trend.
Pajamas have been in trend since 2017, from when celebrities started sporting them out in public. They paired heels and jewelry with their night suits, which gave them a casual but posh look. High fashion brands like Dolce & Gabanna, Celine, and Gucci set the look in their fashion campaigns, after which it became a wardrobe staple. Loungewear enables you to be comfortable and yet look decent. You can lounge around the house and also sleep in it. It's incredibly convenient for zoom call meetings. You won't have to worry about dressing up and then again dressing down. You are set for the whole day in your pajamas. In the current state of conditions stepping out has become an occasional occurrence. You barely dress up for going out anymore. According to a study, online searches for pajamas increased by 95% at the beginning of October, while Google data shows that, since the second lockdown began, there has been a further 110% rise in search of women's pajamas. With the increasing amount of time people are spending at home, many customers' request that they want to be comfortable while dressing appropriately from work. Many brands are now tending to loungewear because of the increase in demand. In India, many well-known brands are catering to sleepwear. Brands like Clovia and Zivame are the big names in the game. They provide a wide range of sleepwear styles.
In the current pandemic though, it is suggested now more than ever to avoid spending on fast fashion brands. They generate a lot of waste and affect the environment negatively. It's advisable to spend more on small local businesses and homegrown brands. Brands that cater to sustainability both in the environment and for their workers are the ones you should be buying from. One such brand is House of Dreams. They are a clothing brand exclusive to sleepwear based in Kolkata, India. You can purchase sleepwear online from their website. They have both women's sleepwear and kids' sleepwear. Their products are handmade and made from 100% cotton. They also provide personalized prints on their sleepwear styles. Their styles of pajamas are very versatile. It's comfortable and chic. You can also easily pair the top and bottom pieces separately with tank tops and shorts and step outside. You can wear sleepwear every day. There are many styles you can consider. The button-downs, which are basic, easily give you a crisp look. Besides that, you can also wear camisoles, just wear a blazer over it during your meetings, and you will have a formal look. There are also kaftans, which look like tops you could again wear outside.
Fashion at home is the last thing you can think of, especially in this pandemic. But if fashion promises you comfort and style, it is something worth considering. Be relaxed throughout your work schedule, or just lay back with a cup of coffee. Wear it from morning to night. You won't have to worry anymore about looking like a mess.
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